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Stage Two (20%) The second stage of this project is the analysis in the form of a PowerPoint Presentation. In this presentation, students will determine the marketing strategy and human resource approach of the small business. Required Elements to include in the Analysis Paper (Stage Two): · Determine the marketing strategy of the small business; · Discuss the human resource approach of the small business; · The student must research the industry information and discuss how the small business compares with the industry in which they operate; · The student may find it valuable to visit the location and/or interview the business owner. Required Formatting of PowerPoint Presentation: · A total of 15 to 20 slides will be presented that includes a title slide and a slide for references; · The note section of PowerPoint is to be used to provide detailed information of each slide; · The student must include at least four scholarly references (two of which may not come from the course materials). Direct quotes are not to be used; · Graphics are acceptable if they relate to the organization; clip art is not allowed; · Students will submit the presentation to the assignment folders by the due date; |
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