11. Rachel is
conducting telephone interviews for Chevrolet on perceptions of its new models.
When she interviews Chevrolet customers, she asks the question, “How loyal
are you to the Chevrolet brand?” But when she interviews Ford customers
who have bought Chevrolets, she changes the question to, “So you aren’t
loyal to the Chevrolet brand, are you?” Which of the following sources of
error in communication
research is present in this
example?
A. Interviewer
B. Observer
C. Participant
D. Measurement
question
12. Which of the
following terms is used to describe combining several qualitative methods, or
combining qualitative with quantitative methods?
A. Projection
B. Inter-rater
reliability
C. Triangulation
D. Component sorts
13. When Katie Couric
interviews guests on The Today Show, she tends to interrupt their
answers. Which dimension of extralinguistic activity is reflected in her
behavior?
A. Vocal
B. Temporal
C. Verbal stylistic
D. Interaction
14. What
characteristic distinguishes the pretest-posttest control group design from the
nonequivalent control group design?
A. One can’t
determine which group was exposed to the treatment in the nonequivalent control
group design.
B. Random
assignment is impossible in the nonequivalent control group.
C. No pretest is
used in the nonequivalent control group design.
D. Membership in
the experimental and control groups is naturally assembled in the
pretest-posttest
control group design.
15. Which of the
following is not a type of evidence used to test causal hypotheses?
A. Alternative
causes
B. Disposition of
variable B
C. Covariation
between variables A and B
D. Time order of
events
16. Which of the
following is true of studies conducted under laboratory conditions?
A. They simulate
environmental conditions.
B. They occur under
actual environmental conditions.
C. They facilitate
measurement of the variables of interest.
D. The dependent
variable occurs naturally.
17. A _______ study
summarizes data.
A. reporting
B. descriptive
C. causal-explanatory
D. causal-predictive
End of exam
18. Surveys are used
in _______ research studies.
A. communication
B. behavioral
observation
C. monitoring
D. observation
19. Jane is
conducting interviews to develop a customer profile for her client. She
customizes each interview to each participant and doesn’t ask specific
questions. What type of interview format is Jane using?
A. Semistructured
B. Closed-ended
C. Unstructured
D. Structured
20. Jason is
developing a research design for a study of wine drinkers. The target
population is widely dispersed. Jason needs
to collect data on past
consumption behavior and intentions for future behavior. Which type of data
collection method is most appropriate for Jason’s project?
A. Experimental
B. Communication
C. Monitoring
0 comments