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How important are “Brands” and Who designed the Nike emblem and how much did it cost Nike founder in $
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According to your text, what were the findings of Yankelovich and Partners with respect to Americans distrust of businesses?
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A company must decide how it wants to deliver its message by using what two steps? Explain
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When discussing communication, In a short paragraph, explain and give an example of “Indirect and “Direct Communication”
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When it comes to “Identity Management”, how many steps did your text book list and which of those steps focuses on deciding new “symbols” and “names” for a product or brand?
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Part II to question #5. Which steps focuses on goal setting and who should set those goals?
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What percent of companies used external PR firms and list four reasons why?
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What does the term “flak” mean and how did it come to be?
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“Diagnosing the organization’s reputation” is the third step of what strategy?
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In 200 words, discuss the importance of “Change”
Note: Each question is based on the content in your text book for this course (Argenti (2013).
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