Student-Consultants: Proposal Writing for BUSI640
1. Read the case study (Shandong Gold’s Proposed Acquisition of TMAC in the High Arctic) a couple of times to get a sense of the situation, circumstances, and information.
2. Decide what issue(s) and/or opportunity(s) that are appropriate for you to address as a consultant.
3. Prepare the proposal structure (maximum in total of 10 pages (with title page and reference page) and address it to the client.
– Title Page
– Content pages
– Reference pages
– only the Reference page is APA
4. Proposal Considerations
– as a start, you have the option of providing a cover letter attached to the proposal start, but it is not required. If you use a cover letter keep this letter very brief and not repeating what is inside the proposal
“Proposal Writing” (review/ideas):
i. Review the generic format/example (a nice starting point). The generic example is only a very general guide and feel free to design your own with your own ideas/sections/content with the purpose to obtain the contract to the work.
ii. Read/review Kubr textbook (pages 171-174 and 225-227)
iii. Read/review Wickham textbook (pages 45-48 and 68-74)


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