Survey Proposal
Watch this video featuring Dr. Kevin Kuznia, Academic Department Chair.
Transcript download
Prior to beginning work on this assignment, review Chapters 8 and 9 of your textbook.
In this week’s discussion, you identified parameters for your sample population. Now, you will need to create a survey proposal. Your survey must be thorough and persuasive enough to convince your leadership to sponsor your survey.
In your paper,
- Explain why you want to conduct the survey and what you hope to gain from the survey responses.
- Identify the type(s) of data you hope to collect.
- Outline the parameters for your proposed survey, taking into consideration what you believe management wants to know.
- Create 10 sample questions that will be used in your survey, considering common issues in survey design.
- Explain your reasoning for choosing your sample questions.


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