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BUS 611 Westcliff University Amazon Company Strategic Plan Paper & Presentation

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Part 1. CLA2: Please answer the following in a 6 page APA format with at least 8 peer reviewed articles as references. Please use Amazon as the company to explain the concepts.

Develop a strategy plan for a company of your choice for E-Com Marketing that includes the following elements:

  • Social media aspects, plan on how to manage this type of media marketing
  • Plan for maintaining E-Commerce traffic
  • Plan for managing all aspects of digital marketing
  • Part 2. Please prepare a PowerPoint presentation with a minimum of 16 slides excluding title, reference slides.
  • The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of 16 slides (minimum). You should use content from your CLA 2 report as material for your PowerPoint presentation. In addition, you should include learning outcomes from all your major assignments. This would include PA 1, CLA 1, PA 2, and of course, CLA 2 .
  • Rest of the material PA1, PA2 and CLA2 are attached below.

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