The purpose of this assignment is to summarize two strategic alternatives for your selected corporation based on individual research and team analyses.
Assume that you work as an analyst team lead at the company you have been studying throughout this course, and you are issuing a high-level communication to company CEO that summarizes your analysis. Based on what you have discovered regarding environmental scan issues, financial analysis issues, industry trends, etc., communicate a plan for implementing two strategic alternatives in an executive summary of 750-1,000 words.
This is a paper that has been broken down into a group assignment. I’m responsible for the intro and question 1 below.
The intro and question should each be answered between 108 – 143 words and I should have at least one reference.
Intro
Question 1: Based on your work this semester, synthesize and present key analytical findings about where the company is exceling and how or where it can improve. Refer to both your CLC and individual analysis in your summary.
The company we’ve been working on as a group is Ikea and I’ve attached all the papers that were submitted in regards to this assignment for assistance with answering this question and an example of an executive summary our professor has provided.


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