Feasibility Analysis
Introduction
“A feasibility analysis is a chance to open your eyes, ask
yourself some very tough questions, then check to see whether your idea,
as originally conceived, needs to be modified, refocused, or changed
dramatically. (Or perhaps even scrapped altogether.)” (Abrams, as cited
in Scarborough & Cornwall, 2015, p. 237).
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Overview
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With this assignment, you will be addressing the fundamental question: Does this business have profit potential?
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Instructions
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Referring to the same business you started or purchased in the first assignment, write a 3–4 page paper in which you:
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- Conduct a feasibility analysis in which you research:
- Industry and market feasibility.
- Product or service feasibility.
- Financial feasibility.
- Entrepreneurial readiness.
- Based on your assessment, does the business idea need to be
modified, changed significantly, or abandoned? (Note: If you abandon the
business idea, then you will need to select and analyze a new business
that has profit potential.) - Include at least two references that don’t include the textbook.
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This course requires the use of Strayer Writing Standards. For
assistance and information, please refer to the Strayer Writing
Standards link in the left-hand menu of your course. Check with your
professor for any additional instructions.
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The specific course learning outcome associated with this assignment is:
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- Analyze a business plan to determine feasibility.
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