- Posts due by 06/12/2014 6:30 pm EST. Each post must be 250 words in length. References must be cited.
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- Global Markets
Businesses today have become increasingly global in scope. Discuss some of the conditions that have led to the development of global markets. How does an understanding of geography and history help an international marketer? Why should international marketers be concerned with cultural considerations in a foreign market? Respond to at least two of your classmates’ posts.
- WaterAid’s Strategy
WaterAid is an international nongovernmental organization aimed at transforming lives by improving access to safe water, hygiene and sanitation in the world’s poorest communities. Watch the video, WaterAid Global Strategy, and evaluate the organization’s marketing strategy. How effective do you think WaterAid’s marketing strategy will be in achieving its mission? Where might it fall short, and what might help the organization succeed in their worldwide efforts?
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