BUS 302 University Strayer Week 3 Netflix Strategic Posture Discussion

Choose one of the following:

• Option 1: Imagine you are creating a new and innovative company in the travel or retail industry.
• Option 2: Use a company you are interested in from the travel or retail industry.

Write a 3–5 page paper in which you:

1. Identify which option you chose and indicate the products and/or services the company provides.
2. Describe the ideal qualities of a leader who inspires a culture of creativity and innovation.
3. Describe the steps a leader may take to be a contributor to a culture of creativity and innovation.
4. Identify two important leadership qualities of an individual aspiring to be a leader.
5. Describe barriers to fostering a culture of creativity and innovation from a leadership and employee perspective.
6. Discuss ways that the leadership may coach and support employees with overcoming the barriers.