This exercise relates to Chapters 2 & 3 in your textbook.
To complete this exercise, you need to watch the Burton Snowboards video case.
Using information referenced in the video, identify two discovery-oriented and two strategy-oriented decision problems Burton has (or might have) faced during its development.
To receive credit for this exercise, create a new journal entry and answer the following questions:
- For each decision problem you identified, provide a brief description of the background and develop a set of research questions and research objectives related to each problem (Chapter 2).
- Select your favorite decision problem and, based on the research questions and objectives you developed above, identify the appropriate research design for this problem. Justify your choice using relevant information from Chapter 3.
- Based on what you learned in the video, describe what you would expect to find if you conducted the proposed research.
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