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BSHA 380 Coastal Carolina University Human Resource Management Discussion

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  1. What role, if any, should Hattie’s past work record play in this case? Explain your answer.
  2. Does management have a right to know why employees refuse to work overtime? Why or why not?
  3. If you were a member of the company’s peer-review complaint committee, how would you vote in this case? What facts would cause you to vote this way?

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In 2015, Chad Shanks, the official social media manager for the Houston Rockets, tweeted at the end of a game with the Dallas Mavericks the following:

A screenshot of tweet in the official page of Houston Rockets is shown. The tweet reads: Shhhhh. Just close your eyes. It will all be over soon. The number of Retweets is 7283 and Favorites is 4695. Few profile photos are shown at the bottom. The tweet is posted on 28 April 2015 at 9.44 P M. The profile picture of Houston Rockets is alphabet R with a circle around it in the center. There is a gun symbol below the profile name Houston Rockets. The Follow and Settings option are shown at the top right corner.

Source: Twitter

After sending out the tweet, he got 7,600 retweets and 5,000 favorites. The Dallas Mavericks, whose mascot is a horse, responded by tweeting, “Not very classy, but we still wish you guys the best of luck in the next round.”

Though responses were quite positive from Rockets fans, the Rockets decided to fire Chad for the tweet. The Rockets also apologized for the tweet, saying it was in “very poor taste & not indicative of the respect we have for the @dallasmavs & their fans.” After he was fired, Chad followed up with a tweet from his personal account:

A screenshot of a tweet by Chand Shanks, the official social media manager for the Houston Rockets, is shown. The tweet reads: I did my best to make the account the best in the N B A by pushing the envelope, but pushed too far for some and for that I apologize. The tweet was posted on 29 April, 2015 at 3.25 P M. The number of Retweets is 537. The number of favorites is 437.

Source: Twitter

In an interview later, Chad commented that “leading up to our series with Dallas, there were some harsh quotes about our team from Mark Cuban and former Rocket Chandler Parsons was returning after saying some negative things about the city, so the rivalry between the two organizations was at an all-time high.” He figured this was his chance to take a jab at the Mavs. He meant it to be just a play on taking an old horse out to pasture that would get Rockets fans even more pumped up. He said he was quite confused that people would equate pretend violence on an emoji horse with actual violence on a real horse.

Chad’s job was to stir up interest from fans and have fun with social media. His boss told him on numerous accounts that his job was to “take the [twitter] account to subversive places” and do everything he could to give the fans engaging content. Up until this point, Chad was considered one of the best social media experts out there and he had always pulled through for the Rockets. It just didn’t seem fair to be fired over this one incident.

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