Case study analysis of your team vs. a rival from your own industry. A rival is another team one place higher or lower.
You are trying to convince a million dollar investor to buy your stock over your rival.
3/4 – 1 page single spaced Executive Summary (here is how to write and ES – Writing an Executive Summary that Means Business- Harvard Business Review.pdf download). This should be an overview of the entire paper.
Introduction- historical breakdown of your company.
Body – Use data from BSG, plus two investing metrics not provided by the BSG.
Definition of ratios used
Ten year analysis of the ratios
Discussion of findings.
Conclusion – Summarize findings and pitch your company. This is also where you define what you discovered about business through the BSG game.
1200-1500 words (do not count the Executive Summary in this word count).
Executive Summary is single spaced all other pages are double spaced. Times New Roman, black, 12 point font, 1” margins. APA 7th Ed. Citations and references. Use the student paper format: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/apa_sample_paper.html
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