You must complete all assessment requment
TASK 2: Project – Report on the marketing
communications industry & career plan
Project: tasks and instructions
In this project, you will be developing a two to three-page standard report suitable for a
business audience. Ensure your report demonstrates your ability to use appropriate grammar
and vocabulary, including the use of logical and clear headings.
You must include references of at least three reliable online sources of information on the
marketing communications industry. You will be using the supplied template to plan your
career.
You must submit:
§ a two to three-page written report on the marketing communications industry
§ a career plan (Appendix 1)
Procedure:
1. You must meet with your trainer/assessor to agree on a suitable agency or organisation to
use as the basis for this project.
2. Undertake research and prepare a report on the marketing communications industry to
include the following:
a. An industry overview:
i. marketing definition and the key principles underlying marketing activities and
strategies
ii. the broad structure of the industry, including competitive forces and key
players
iii. the range of departmental structures, including several examples
iv. the range of activities and functions that marketers perform (identify at least
seven or eight activities or functions)
v. the role of marketing within society, including ethical and legal obligations of
marketers
vi. identification of at least three relevant associations and networks.
b. Information regarding the focus of your chosen organisation:
i. the departmental structure and operating environment in the relevant
organisation
ii. a brief description of three typical roles in the organisation
iii. a stakeholder analysis relevant to the organisation and its marketing strategy
(a description of all relevant internal and external stakeholders).
ILSC Business College: BSBMKG418 Assessment Version 2.0318
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3. According to your chosen organisation and using the information you have researched on
the marketing communications industry, plan your career path using Appendix 1 – Career
plan.
a. Identify and describe your current role or a starting position, including legal
responsibilities, and identifying sources of role information.
b. Identify and describe a target role
c. Identify gaps in your skill, knowledge, experience and networks
d. Identify opportunities for training and/or networking to close the gap and advance
in your career
e. Complete your career plan in Appendix 1.
4. Submit your report and career plan within the agreed timeframe and in accordance with
the specifications outlined below.
Your assessor will be looking for the following foundation skills:
§ reading skills to gather, interpret and analyse information from a range of sources to
identify relevant and key information on the industry and your organisation
§ writing skills to integrate information from a number of sources to create cohesive
documents using suitable format and grammatical structure, with clear, logical
language suitable to the audience and purpose
§ workplace navigation skills to understand and adhere to legal and regulatory
responsibilities related to own work
§ workplace research and reporting skills to:
○ apply industry knowledge to work task
○ use a continuous learning approach to address emerging career opportunities
.
TASK 3: Presentation – Current issues in the marketing
communications industry
Presentation: tasks and instructions
For this assessment, you will be conducting research of current issues and trends in the
marketing communications industry and presenting the information in a 5-minute presentation
to team members. You will be demonstrating how these trends apply in everyday activities
related to typical work roles.
Your assessor and fellow class mates will represent members of the work team in a simulated
environment. You will be developing information for your presentation using slides or you may
prepare the information using word processing software and distribute as a handout.
You must:
§ prepare and deliver a presentation on key trends in the marketing communications
industry
§ submit presentation notes or slides.
Procedure:
1. Research and plan your presentation:
a. Identify at least two key trends of current concern for the marketing
communications industry.
b. List relevant digital communications technologies, platforms and devices.
c. Describe the current and future impact of the identified trends on the marketing
communications industry.
d. Describe how an everyday work activity of a typical marketing role within the team
could be impacted by the industry trends.
e. Briefly describe a suggested process of keeping up-to-date on trends, conducting
formal and informal research, sharing knowledge and continuously incorporating
new knowledge into work roles.
Note: In your presentation, ensure you demonstrate appropriate mathematical
skills to interpret data and statistical information. You may choose to present trends
themselves, presenting graphs, charts or summary statistics, apply statistical
techniques to predict trends, or demonstrate numeracy through showing
applications of mathematical modelling or data science in the marketing
communications industry.
2. Deliver your presentation:
a. Using oral communication skills to adapt language and style to your audience
b. Structure your presentation to clearly present ideas and allow for questions,
discussion and feedback
c. Using appropriate body language
d. Using active listening to interact with your audience and answer questions.
3. Submit presentation notes or slides within the agreed timeframe and in accordance with
the specifications outlined below.
Your assessor will be looking for the following foundation skills:
§ numeracy skills to interpret data and statistical information for your presentation
audience
§ oral communication skills to present information using language appropriate to audience
§ workplace interaction skills to select and use appropriate style when communicating with
team members to seek or share information
§ workplace research and reporting skills to:
○ apply industry knowledge to work task
○ use a continuous learning approach to improve capacity to work effectively, and
identify and solve problems stemming from emerging trends, including strategic
responses and changes to roles or activities.
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