Contruct a Plan for Both scenarios using creative digital marketing tactics identify the problem and solution and summarize. 1 page for each scenario
Scenario #1
The American Welding Society flagship product is its Certified Welding Inspector program. In order to become a Certified Welding Inspector, you must pass an exam. To prepare for the exam, AWS offers a CWI In-Person Seminar throughout the year in various cities. The seminar is promoted regularly through Google Ads and monthly emails to our database of members and leads.
Recently, registrations for the CWI In-Person Seminar have begun to decrease and the Education department is asking what we can do to help boost numbers.
How would you utilize social media (organic or paid) to help further support the program? Provide details of your suggestions, as well as copy for one example social media post you would use.
Scenario #2
Our Events & Conferences department is holding an upcoming virtual conference on Women in Welding. The event will bring together four prominent women who have thrived in the welding industry, and they will give talks about their experiences and provide insight on how they excelled.
Provide details on a social media strategy you would utilize to promote the event, and provide copy for one example social media post you would use.
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