I’m working on a marketing project and need an explanation and answer to help me learn.
Sport & Event Marketing
Write a letter to Alex Ingram, owner of a local, small female boutique and fashion design shop, encouraging her to become a sponsor of the local breast cancer 5K run you are organizing. Be sure to give Alex all details of the sponsorship in the letter as well as your reasoning on why she should become a sponsor.
Recently, I had a conversation with a gentleman who works with the Montgomery Area Chamber of Commerce who ‘recruits’ / ‘bids’ for events to choose Montgomery as their destination. He had just returned from a conference in which he discovered Pickleball. Pickleball is one of the fastest growing, popular sport with about 2.5M participants. (Look up pickleball at www.USAPA.org for more information). Pretend you are the gentleman identified above, write an explanation / your pitch on why Montgomery would be a great location for a Pickleball tournament.
An integrated promotional campaign is one of the most important strategies in any event. Define promotion, identify the various tools available and explain what is meant by an integrated promotional campaign. Use the AIDA approach and give an example of what you would suggest to be a successful campaign if your target audience was high school students to attend a Charity’s Halloween Haunted House.
4. Explain what you believe your group projects’ integrated promotional strategy campaign should consist of. What tools to use, content of the message, etc. Give specifics and examples.
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