There are many stories of famous people and companies that had a great brand and then over night lost that brand power due to something negatively impacting the brand.
For this assignment you will research a person or company that had some sort of misfortune that caused the brand to crash and burn.
- Step one: decide on a person or company with branding issues
- Step two: conduct research on the chosen person or company (cite your sources when you provide your answers)
- Step three: your original post should define the original brand (branding), discuss what made the person or company popular (one fully developed paragraph)
- Step four: discuss what happened to cause the brand to crash and burn (one fully developed paragraph)
- Step five: discuss if the person or organization recovered from the loss in brand credibility (one fully developed paragraph)
- Step six: provide the URL to the story you discuss or a photograph
- Step eight: reply to at least one peer with a fully developed reply. Do address your peer by name.
As a reminder a fully developed paragraph is 6 to 8 sentences. Use proper grammar, spelling, and punctuation with each contribution.
You must post before you can see peer posts.
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