You will review the video on the top 10 business rivalries and select one of the brand rivalries to discuss, identifying the top dog and the underdog.
What is Demography?
Jamie Gutfreund: Realism and Idealism: Understanding Gen Z (Future of Storytelling 2015)
Next, address the following in your post:
- What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog?
- How can the underdog improve its strategy so that it can gain more market share and surpass the top dog? Provide three recommendations.
- Why do you believe consumers prefer the top dog over the underdog? Which do you prefer, and why?
In your post, be sure to consider how branding, positioning, and other external factors such as visual elements influence consumer preferences for the top dog versus the underdog.
0 comments