My store is The Saks Fifth Avenue. The location is 611 5th Ave, New York, NY 10022. Please write 1-2 pages and answer the questions.
Assignment 3: In-Store Experience Design
December 1
This assignment looks at Designing the Store of your assigned Fashion Retailer. The total instore experience is
more important than ever given the numerous options shoppers have and the rapid adoption of online fashion
retail. Address the retailer’s need for creative engagement in their brick & mortar locations. Analyze the
retailer’s engagement efforts on their website and social media. Present your findings in a written and visual
report that will be graded out of 100 points and must include elements detailed below. This task aligns with the
course learning outcomes 1,2,3,5 and 8.
1. What is the layout of your store? Why was it chosen? (20 points)
2. Discuss the visual presentation of product. Is it effective, why? (20 points)
3. How does the in-store experience make you feel? Address the five senses of sight, sound, smell, touch
and taste. Discuss instore service levels including any in store tech that supports product discovery and
product knowledge. (20 points)
4. Discuss the organization/presentation and functionality of the fashion retailer’s website; describe and
evaluate. (20 points)
5. Discuss your fashion retailer’s brand consistency across all touchpoints with the consumer, while
featuring the best attributes of each channel. (flagships, smaller stores, online, mobile, app, social) (20
points)
0 comments