My store is The Saks Fifth Avenue. The location is 611 5th Ave, New York, NY 10022. Please write around 500 words and answer the questions.
Final Presentation
This group project based on one of the assigned fashion retailers. Discuss your retailer’s experience and
response to the Covid pandemic. Apply what you have learned this semester to advise your fashion retailer on
strategic options that support improved operations by addressing all of the points below. Present your findings
in a written and visual report that will be graded out of 100 points. This task aligns with all the course learning
outcomes.
1. Merchandise Mix. Positives vs negatives + actions to remedy negatives to potential (10 points)
2. Target Customer. Positives vs negatives + actions to remedy negatives to potential (10 points).
3. Store Design, Positives vs negatives + actions to remedy negatives to potential (10 points).
4. Location. Positives vs negatives + actions to remedy negatives to potential (10 points).
5. Advertising & Social Media. Positives vs negatives + actions to remedy negatives to potential (10 points).
6. Customer Loyalty. Positives vs negatives + actions to remedy negatives to potential (10 points).
7. Human Resources. Positives vs negatives + actions to remedy negatives to potential (10 points).
8. Financials. Positives vs negatives + actions to remedy negatives to potential (10 points).
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