1.What is your “white space”?(at least 1 paragraph-no more than ½ page in length ii.Perhapsyou may stay with the same target market yet choose to expand their product lines or even product categories to balance the assortment for the target market. c.Furthermore, you could choose to focus on a different direction regarding the garment styles or inspirational sources. There is no limit on how you would like to make changes in your line for your company AS LONG AS THE DECISION IS FINANCIALLY SOUND AND PLAUSIBLE. d.Remember, your changes should be within the realm of the product development and/or line planning. e.Whichever area(s) you decide to focus on, you are to develop a line that will respond to that “white space”you identified.f.For this section, clearly and thoroughly state the area(s) that you choose to make improvement(s) on and eloquently justify why these area(s) should be improved and is/are worth for the investment of time, effort, and money.
2.Target Customer a.State who the currenttarget customer is for thepublicly traded brand you’ve chosen. Then explain if you’llstay with the company’s current target customers or expand the customer base and justify your decision.b.An image of your target customer–using personas is a great way of doing this.c.Demographics, and lifestyle characteristics (1 bullet for each of the following):i.Age, gender, job, annual household income, discretionary income, place of residence, interests, and recreational activities –Use Glassdoor.com/ VALS, PRIZM as source to quantify the salary of your customer and median income of city/town s/he resides. My suggestion is to create a grid with allthe demographic information
3.Trend Analysis and Interpretation-a.Commentif you will stay with the company’s directions on styles/trends or make chances regarding the style direction and justify your decision using 1-2 bullet points.b.Conduct a trend analysis and interpretation to provide a general direction of your line forS/S 2022Include the following (1 bullet for each subheading):i.General trend direction for your line,ii.Key silhouettes (include images to illustrate),iii.Key items (include images to illustrate),iv.Fabrics (include images to illustrate),v.Printsvi.Colors PaletteUSE PANTONE COLORS ONLYc.The above trend information should be collectively drawn from 2fashion forecasts for the upcoming season.The fashion forecast must be included in the assignmentsubmissiond.You are researching and interpreting tofind a trend(s) that is/are going to influence your line’s direction, which is/are made up of elements such as silhouette, fabrics, colors, etc. e.You are presenting an overall trend direction for your line.Interpretation is part of the outing youwill be doingthroughout the class.
4.Assortment & Line Directiona.A concept board(mood board)is a collage of images which clearly communicate the theme/mood of your line (i.e., silhouettes, key items, fabrics, prints, and colors).b.Identify 2similar concept boards from multiple trend forecast sources that contribute the direction of your line. c.Describe your theme of your line and explain how the trends are reflected on your silhouettes, key items, fabrics, prints, and colors identified in trend interpretation section, using 3-5 bullet points.Back up your statements with facts!d.Colors (shortlist and present color chips of 4?5 harmonious colors to be included in your line). Each color should have a name that relates to the theme/concept and a relatable pantone number. ONLY PANTONE COLORScan be used for this assignmen
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