will write a 3 page summary and critique of a book about consumer behavior( the book is called: Contagious: Why Things Catch On – by Jonah Berger ( 2016)
You must answer the following questions in your book review:
- What are the key points of this book?
- Has the author presented any new or interesting ideas? What are they?
- How do the ideas in this book relate to other things you have read in any of your other business classes?
- Is this book helpful for managers? How?
- Is this book helpful for business students? How?
- Would you recommend this book? To whom would you recommend it?
- What is your overall opinion of this book?
Important: Use the above questions as headings in your report. You must address each point.
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