Directions:
- By FRIDAY, complete the following:
- Create a page long executive summary that reports major findings to Dwight that you have discovered.
- What does EC want from its customer relationships?
- How can EC make the most of its US long-distance customers?
- How will it differ from cultivating international customers? (Hint: be sure to address language and culture)
- Look specifically at Japan and South Korea: What kinds of considerations do you think influence EC’s relationship with these customers? You may want to look back at the earlier assignments to help in answering this part.
- Select 5 techniques that are the best ways to build long-distance customer relationships and justify your reasons for selecting them.
- Identifies the steps you would take to help long-distance customers to solve their problems.
- You must use course material to support your responses and APA format in-text citations and reference list.
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