BMGT 330 – Week 2 Discussion

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The expectation is that students use the class material and research to complete the learning activities. All Research and class material used must have APA in-text citations and a reference list in the posts.

Initial post due by Friday at 11:59 p.m. ET and follow up response due by Tuesday at 11:59 p.m. ET.

Learning Activity #1:

Agree or disagree with the following statements: “I know in my gut that it is a good idea”

Describe the mindset of an entrepreneur and how they locate viable business ideas. Include in the discussion the criteria use to recognize a potential business opportunity.

Learning Activity #2:

Intrapreneurship is a relatively new idea for business managers today. However, business owners have been using employee ideas for a long time. For instance, 3M created Post It Notes from a chemist’s accident while doing glue research.

Research intrapreneurship and identify a company that uses intrapreneurship to develop new sustainable business ideas. Describe the program the company uses to encourage new business start-ups. Explain how the program Illustrates intrapreneurship and how it differs from entrepreneurship.

Use below References

Theme 1: Analyze business trends. Source for new business ideas can come from everywhere if we just look for them. Frequently, entrepreneurs find new ideas by observing business trends, from their own personal experience, brainstorming with others, and creatively exploring ideas. Knowing business trends helps identify commercially viable Ideas.

Ideas that are forward-thinking and that reflect future business trends lessen the chance that a product or service will not be dated before it starts.

Opportunity recognition in established firms is always a good way to find ideas that can keep a business sustainable, giving way to a new breed of entrepreneur referred to as the “intrapreneur” along with a new job title, “entrepreneur in residence.”

Theme 2: How do you know it is the right idea: cognitive opportunity recognition. Studies show that entrepreneurs use experience as a guideline to choose the “right” opportunity.

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