Summative Assessment Brief
This unit will be assessed holistically by a 3000-word individual critical case study on one fashion brand of your choice.
FU009057 20
The assessment is based on the Bloomsbury Fashion Business Case study approach and you will be given a structure for the assignment as well as explanation on what is expected in each section.
The case study will identify a brand management issue, challenge or opportunity that is relevant to the contemporary fashion industry in an unbiased manner. You will use your selected case to exemplify the business problem / challenge / issue. You will conduct an in-depth analysis of the target consumer, their buying behaviour and trends driving brand consumption as well as the brand and positioning strategies currently used by your selected brand and articulate business questions that promote discussion of the key issues within the case.
The business problem / issue / challenge / opportunity should be topical and relevant
The case should promote discussion through thought-provoking business questions
The style of writing must adhere to academic and professional writing conventions, worthy of onward publishing.
Examples of business issues/challenge/opportunity include (not exclusive) the following:
Lack of effective integration of physical and digital offer (Phygital)
Opportunity to address sustainability and brands purpose concerns
Opportunity for a brand to deal with managing a crisis
Poor brand performance due to internal/external factors
Need to rejuvenate brand due to consumer changes or competitor landscape
Challenge to establish effective consumer engagement
Opportunity to enhance customer journey through creation of sensory brand touch points
Formative Assessment Brief Submit a 1-page case study proposal (template will be available on Moodle) including: 2
Case study title
Learning objectives of the case
Brief description of the case, outlining the scope and content
Your selected brand and justification of your choice
The problem / challenge / opportunity that will be explored including key concepts, theorists, theories
Analysis of the target consumer and current brand and positioning strategies adopted
Business question/s (that ensue from the analysis / issues identified)
the chosen brand is sacai, the information and examples are attached and I need a draft in two days for tutorial.
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