This week, you will write a comprehensive APA analysis paper. Be sure to support your work with at least three scholarly sources. Use in-text citations and do not self-plagiarize from the previous weeks.
- What is a product life cycle and how does the life cycle affect the market strategy of the product? Discuss the different ways prices are set for new products.
- Research a product or idea from a company such as Microsoft, Google, or Apple that failed during the steps of new product development. What step/stage did it fail? Why?
- What significance does packaging have on the consumer when comparing similar products? How are products marketed?
- Examine three products you use daily – this can be for work, school, etc. Evaluate the marketing strategy for each product including the product, price, promotion and distribution.
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