BBA 223 EU Business School Service Management Paper

For the purposes of this assignment, you will develop your
own Individual Service Design Project!
1. Please explain in detail the service concept (purpose of the
service; please define target market and customer
experience) and service specifications (performance specifications
design specifications delivery specifications). (400 words)
2. Please create the service blueprint and customer journey map
for your chosen service design.
Remember:
A service blueprint is a diagram that visualizes the relationships
between different service components — people, props (physical or
digital evidence), and processes — that are directly tied to touchpoints
in a specific customer journey. Nielsen Norman Group, week 4 Article
The customer’s journey is the process buyers go through to become
aware of, consider and evaluate, and decide to purchase a new product
or service. This includes all the different touchpoints customers use to
interact with a product / service. (week 5 slides)
A customer journey map is a diagram or several diagrams that depict
the stages customers go through when interacting with a company
(week 5 sldes).
3. Please discuss the available media channels you utilise to create
meaningful touchpoints with your targetted customers throughout
their journey and explain in their significance in the service
experience you design for them (400 words).