The Chief Executive of the Whitbread Group has asked you to prepare a report on the effectiveness of different forms of corporate entrepreneurship, based on Costa Enterprises’ experience developing a next generation coffee machine, achieved via Project Marlow.
Based on the case Costa Coffee (parts A & B), your report should explain why firms undertake corporate entrepreneurship and evaluate the advantages and disadvantages of different types of corporate entrepreneurship, with detailed reference to the entrepreneurial, cognitive, and/or learning schools of strategy.
My part is to do the bit highlighted in bold. 800 words. Other parts including introduction and conclusion will be done by other group members. So i need mine to be in MAIN BODY of the report.
Case studies will be provided
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