Working on an industry analysis report.
The product is a new startup about bio-degrdable packaging for water bottles. The company is called Karma.
Karma because, we aim to reduce the plastic pollution and save the environment there by earning good karma.
The process of developing the packaging is from red algae, which is converted into agar powder, when water is added to this powder, it enters a jelly stage which is then heated in a controlled manner to obtain a finished bottle which is degradable after use.
We have a main competitor called Cove Water (you can find them online).
WHAT IS REQUIRED
(APA Style Formatting and Citations)
Focus on Cove Water, then provide –
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- New positioning and accompanying new marketing strategies that you recommend for it
- Why you recommend these particular strategies
- How these strategies would be implemented
- How their success should be measured
I have also attached the marketing proposal to help you nderstand the product better.
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