focus on the who of traditional B2B marketing. Tell me your opinion of who makes a good B2B sales person and what attributes s/he possesses. In your answer be sure to contrast your model of a successful B2B sales person with some of the B2C salespeople we’ve known in our lives (real estate agents, life insurance salespeople, stock brokers, car salespeople). Also, make sure your model is updated for 2020 (and all the new digital skills necessary to be successful).
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