Read the attached article from Marketing Profs on The Most Important B2B Digital Marketing Trends and Stats in 2017. For this weeks assignment, please review the statistics and trends and choose the two that you feel need to be considered as digital marketers develop their strategies for attracting business professionals on their choice(s) of communication platforms. Comment on your choices and why you think these are the most important for marketing success.
Marketing Analysis Short Paper Rubric
| Criteria |
Ratings |
Pts |
|
Primary Issue Identified
|
| 30.0 to >0.0 pts
Full Marks
Primary issue as presented in the assigned reading is clearly identified, defined and explained. The student substantially and fully examines all of the issues, problems, and aspects of the facts as outlined in the topic or issue assigned.
|
0.0 pts
No Marks
|
|
30.0 pts
|
|
Succinct Analysis of Data
|
| 30.0 to >0.0 pts
Full Marks
Succinctly analyzes the data that is presented in the reading/article and these facts are communicated in a concise manner to the reader. The student demonstrates that topics from the textbook can be related back to the questions or issues being presented in the assignment.
|
0.0 pts
No Marks
|
|
30.0 pts
|
|
Understanding and Communication of the Topic
|
| 30.0 to >0.0 pts
Full Marks
Student is able to relate their understanding of assigned topic and can communicate it’s relevance to the textbook. The paper demonstrates a thorough understanding relevant facts, figures, assumptions, recommendations, and strategies in the topic or issue assigned.
|
0.0 pts
No Marks
|
|
30.0 pts
|
|
Grammar, Spelling, Punctuation
|
|
10.0 pts
|
|
Total Points: 100.0
|
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