Attached is the excel files to use for creating this powerpoint
Powerpoint needs to be 11-15 slides
- -Auto Brand: KIA
- Provide a demographic profile of your drivers (age, gender, income)
- Identify at least 1, preferably 2 auto brands with similar demographics – these should appear to be core competitors
- Use visuals (graphs, charts) to create these profiles and present them in a business presentation
- Based on your demographics, what kind of person do you think is driving KIA
- In presentation, demonstrate a full knowledge of the metrics that are available to you in Auto Info_Scarborough_1 spreadsheet
- -Develop recommendations for media
- UseAuto Info By TV Networkspreadsheet, identify 2 tv channels that would be effective for marketing your product, i.e., your current drivers, and your current competitors’ drivers watch these channels
- Use the data to show why the two channels you selected would be good marketing partners by displaying their performance vs. other channels
- Again, use the metrics that are available to you and demonstrate in your graphs and charts what
- Also, use the Cable Network Demosspreadsheet to demonstrate that your channels are a demographic match for KIA
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