Your strategic plan (i.e., what you want to be) is required before you can develop your tactical plan for the actions you must take to support your strategic plan. Your task in this discussion is matching a generic strategy with your product or service idea. Which generic strategy seems to be best aligned with your business?
As you develop your response, focus on the following information:
- You should have an idea for a business you would like to start, and that is your starting point for this discussion.
- Analyze Porter’s generic strategies and identify the strategy you find most suitable for your startup business. Justify your selection and be specific about why the selection is best aligned with your business idea. As a guideline, offer two reasons why you selected the strategy you used in your response
- As an aid to developing your response, view the following short video: Porter’s Generic Strategies (Links to an external site.).
- Offer us a link to a video or an article that complements your answer to the items above.
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