Select one of the case studies at the end of Chapters 2 and 3 of the textbook and answer the questions at the end of it. Submit an essay of not more than 3 pages of content in a simple APA style document.
C2 case . Internet Access in Hyderabad Hyderabad is the fourth-largest city in India, with a population of nearly 8 million in the city itselfand more than 14 million in the metropolitan area. It is the capital of the State of Andhra Pra-desh, which has 84 million people and a $90 billion-per-year economy. Hyderabad itselfaccounts for $50 billion of that annual activity, much of it in information technology (the cityhouses the Indian headquarters of Amazon.com, Google, and Microsoft, for example) and phar-maceuticals. With more than a dozen universities, the city is a leader in education and research.Like the rest of the country, however, citizens in the Hyderabad metropolitan area are lessconnected to the Internet than the city’s strong presence in the information technology industrywould suggest. Overall, only about 1.2 million residents (about 15 percent of the population)have regular online access. About 600 million (about 8 percent of the population) of those withregular access use an Internet-capable phone as their primary access device. Approximately 80percent of Hyderabad citizens own mobile phones, but most of them are not Internet-capable.Although the level of Internet access in Hyderabad is greater than the average for India, itlags far behind the United States, where more than 90 percent of the population has regularonline access. It also lags behind online access in China, where about 42 percent of the popu-lation has regular online access (about 75 percent of that through mobile devices).
Required: 1. What are the implications of the low Internet access rates for the citizens of Hyderabad asthey become active participants in the world economy over the next five years? Summarizeyour thoughts in about 100 words. 2. Using your library or your favorite search engine, identify current trends in the growth ofInternet-capable phones and other online access devices in India. In a report of about 200words, evaluate the prospects for significant changes in online access rates over the nextfew years. 3. Use what you learned about online access technologies in this chapter to outline severalalternatives that the government of Hyderabad should consider developing (perhaps inpartnership with local information technology companies) that might increase online accessrates for its citizens.
C3 case – You have been hired as a consultant by your local town newspaper, theMidland Clarion.Midland is a small town of about 10,000 residents. TheClarionhas seen its paid subscrip-tion list decline steadily over the past 10 years, but the number of visitors to the newspa-per’s Web site, which currently includes all of the stories that run in the paper, has steadilyincreased over the same time period. TheClarion’spublisher is considering charging anannual subscription fee for access to the editorials and columns on the Web site. Under thisplan, theClarion’sclassified and display advertising, along with short summaries of topnews stories, would continue to be available at no cost. Prepare a report of about 100words in which you assess the risks of switching to this advertising-subscription mixed rev-enue model for theClarion. You may also include a discussion of other revenue modelsthat might work for the newspaper.
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