1200 words total. 3APA cited references and reference list. No plagiarism!
Review the case, “Bandanna” on pages 480-483 of your textbook.
1. If you were the marketing director for a retailer and received such a letter, would you have replied the same way as Ms. Barnes?
2.Does a retailer’s imposition of hard and fast rules cause bad public relations? (After all, a breast cancer victim wearing a bandanna could hardly be mistaken for a gang member. The lack of hair, missing eyelashes, and a general pale complexion should have been a clue.)
3.Since the press was copied on Ms. Stiles’ letter, should the mall copy them on its reply?
- 2. 250 words total. 2 APA cited references and reference list. No plagiarism!
4.The method of merchandise presentation can have a dramatic impact on image and space productivity. What is the psychology of merchandise presentation, and how is it used? Can it be used by e-tailers?
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