Format Report
Length 2500 – 3000 words, double-line spaced, 12 point Times New Roman.
Note: The word count does not include references or appendices
You will need to conduct a strategic analysis and strategy evaluation, and write a report on a real-life business. Please note that this report will focus on business-level strategy.
The assessment will be discussed in the Modules 1 and 2. You are required to select a real-life organisation (or a strategic business unit (SBU)) for this assignment. You are advised to conduct a preliminary research (e.g.,
browse organisation websites and annual reports) prior to deciding which organisation (or its SBU) will be
selected for your assignment so as to make an informed choice.
please include company profile and detail in the appendix.
company to look at http://bridgestone-asiapacific.com/corporate/profile/
We want to choose Bridgestone APAC
and their article on their focus on strategic business units : http://www.tirebusiness.com/article/20131017/NEWS/131019920/bridgestone-sets-global-management-goals-for-2014-18
Write a 2500 – 3000 word report, including 200 words of an executive summary, but excluding references and
In this report, you are required to perform the following tasks:
1. Describe briefly the background information (strategic context) of the firm (or SBU) you have
selected. This information should be brief and relevant to the discussion of your assignment and thus
may include ownership, history, size, business scope, major products/services, and major markets of
the firm (or SBU) selected.
2. Conduct a macro-environment analysis for the entire industry within which the firm (or SBU)
operates. You should use the analytical framework provided in the textbook. Foci will be placed on the
understanding of the purpose of this analysis, the identification of key factors and their implications
in terms of key opportunities and threats, and the discussion of their overall impact on the
industry growth in the future. Draw your conclusion based on your macro-environment analysis.
3. Undertake an industry (competitive) analysis using Porter’s 5-forces model. You are required
to pay attention to the purpose of this analysis, the inter-connectedness of different aspects
of the competitive forces, the links between the competitive forces and macro-environment,
and their overall impact on the industry and the organization selected in terms of main
driving forces in the competitive environment. Draw your conclusions based on your five-
force analyses.
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4. Identify those resources and competences of the firm (or SBU) that are likely to provide sustainable
competitive advantage. Justify why these resources and competences can be regarded as strategic
capabilities using the four criteria covered in the textbook.
5. Identify and discuss the generic type of business strategy the firm (or SBU) implements by examining
its strategy statement and/or its value chain activities.
6. Evaluate the suitability of the firm’s current business strategy based on the outcomes of your analysis
and integration above (e.g., the identification of the firm’s current business strategy and the most
significant factors affecting the firm’s performance, and your understanding of business strategy).
References should be utilised within this Report to validate the information presented, and should be drawn
from academic sources and organisational information such as the website and annual reports. The business
press may be used sparingly to identify relevant issues.
Learning outcome/s and capability development
Completing this assignment can help you develop your capabilities in the following areas:
Understanding of the key concepts, models, theories, and analytical concepts covered from the relevant
Modules (1-4, 6, 11) in this Course;
Developing your ability to apply strategic management concepts and theories to the organisation
selected, particularly in analysing its strategic position, and evaluating its suitability;
Enhancing your capability in critical think through evaluating existing strategic concepts, analytical
frameworks, and theories; and
Developing your generic skills for pursuing your professional career in the areas of team work,
communication, and report writing.
Advisory notes for this assignment
• You should conduct an extensive information search on the organisation selected.
• Company websites, annual reports, and media reports are important sources of such information, but their
objectives, and thus credibility, should be carefully analysed and evaluated.
• You should use appropriate concepts and analytical tools in your report.
• The report should be written in prose; however limited use of dot points is acceptable.
• This advice should be read in conjunction with RMIT assessment policy and the course guide.
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