Assignment 3 – This assignment refers to the 5 chapters 11-15 in the PowerPoint and videos. Read the chapters and articles through Powerpoint (Link bellow) and watch the videos. Based on your understanding explain how we can standardize or adapt the 4Ps of marketing. Refer to the text/articles or the videos, if needed, in writing the assignment.
The write up should not be more than 700 words
- Specificity and relevance with respect to the question asked-40%
- Understanding of concepts discussed in the text/video, and, their application-40%
- Organization and quality-20%
Video 14- A brief history of the European Union (5 minutes)
https://www.youtube.com/watch?v=XgnXwrsMBUs
Video 15- The Great Euro Crisis BBC Documentary (59 minutes)
https://www.youtube.com/watch?v=Z1LCBp0twLE
Video18-Alibaba Story-Inside China-CNBC International (9 minutes)
https://www.youtube.com/watch?v=VAh__GGYJHw
Video19- Branded: A Phil Knight/Nike Documentary 1996 (40 minutes)
https://www.youtube.com/watch?v=D-LC3TGngGA
Video 20- Big Mac Inside the McDonald’s Empire (45 minutes)
https://www.youtube.com/watch?v=J4a4r-Iyf10
Video 21- Global Market Entry Strategies Explained (8 minutes)
https://www.youtube.com/watch?v=GSyYo4ph3hM
Video 21- The Product Life Cycle of a Barbie Doll (9 minutes)
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