arketing research study. You must use the same case study from your Unit 6 Assignment.
In a 7-10 slide narrated PowerPoint presentation, cover the following marketing research criteria: add speaker notes as well
- Provide a brief explanation of the research problem you formulated based on the case study in Unit 6.
- Secondary Data: Collect a minimum of three secondary data resources to improve your understanding of the research problem and topic area. Present a short summary of each secondary data resource as an annotated bibliography. To learn how to construct an annotated bibliography for your secondary data resources, Be sure to explain why each secondary research resource will be useful in solving the research problem.
- Primary Data: Review the survey you developed in the Unit 6 Assignment for this case study and make needed improvements to the questions. Explain why the improvements you made are important, and provide reasoning.
- Sampling & Data Collection: Prepare a brief plan on how you will choose the sample, and explain how you will go about collecting the data from the sample in your marketing research study.
I have attached Unit 6 Assignment that includes the link to the survey
I have also attached the E-Food and the Online Grocery Competition case study
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