Case Analysis
In a case analysis, we do not summarize the case. The text has provided that information
for you. Examine the text questions and consider the case from a managerial position in
your firm. A typical case analysis you should do the following:
Identify the short term problem
Identify the long term problem (i.e., scale, scope of operations, core competencies)
Identify the issues – points of debate: make sure the issue has a bearing on the decision
Generate alternatives – plausible, meaningful
Recommendation – why
Action plan – how
Your headings for the case will be:
Short Term Problem
Long Term Problem
Issues
Alternatives
Recommendation
Action Plan14
Presentation of strategic issues: identification of
appropriate issues to be analyzed and the tools and
techniques for analysis.
Application of concepts: use of concepts and tools
that you have been studying to gain insight.
Consideration of conflicting opinions: examination
of other points of view, the appropriateness of tools
not chosen for analysis, conflicting information.
Recommendation is valid: support of diagnosis or
conclusions with reasons and evidence.
Criterion Needs work
0-8.5
Satisfactory
8.6 – 17.5
Excellent
17.6 – 25
Total
0 – 25
Presentation of strategic issues: identification of
appropriate issues to be analyzed and the tools and
techniques for analysis.
Application of concepts: use of concepts and tools
that you have been studying to gain insight.
Consideration of conflicting opinions: examination
of other points of view, the appropriateness of tools
not chosen for analysis, conflicting information.
Recommendation is valid: support of diagnosis or
conclusions with reasons and evidence.
Criterion Needs work
0-8.5
Satisfactory
8.6 – 17.5
Excellent
17.6 – 25
Total
0 – 25
Presentation of strategic issues: identification of
appropriate issues to be analyzed and the tools and
techniques for analysis.
Application of concepts: use of concepts and tools
that you have been studying to gain insight.
Consideration of conflicting opinions: examination
of other points of view, the appropriateness of tools
not chosen for analysis, conflicting information.
Recommendation is valid: support of diagnosis or
conclusions with reasons and evidence.
Criterion Needs work
0-8.5
Satisfactory
8.6 – 17.5
Excellent
17.6 – 25
Total
0 – 25
Presentation of strategic issues: identification of
appropriate issues to be analyzed and the tools and
techniques for analysis.
Application of concepts: use of concepts and tools
that you have been studying to gain insight.
Consideration of conflicting opinions: examination
of other points of view, the appropriateness of tools
not chosen for analysis, conflicting information.
Recommendation is valid: support of diagnosis or
conclusions with reasons and evidence.
References
You should have a title page and a reference page for every case submitted. Cases will general
come from the course textbook, so you should have an appropriate reference to the text each
time you use a case from it. I’d suggest using APA format for all of your work as most business
journals adhere to APA
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