Task 1
This activity/assignment will help students understand concept of targeting and its importance
Activity I: Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.
This activity/assignment will help students understand concept of positioning and its importance
Activity II: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?
The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.
Task 2
Chapter 4: Extent (How Much) Decisions.
Chapter 5: Investment Decisions: Look Ahead and Reason Back.
Also, provide a graduate-level response to each of the following questions:
- Describe an investment decision you or your company has made. Compute the opportunity costs and benefits of the decision. Did your company make the right decision? If not, what would you do differently? Compute the NPV of the investment.
Respond to the post of at least two peers, using 100 words minimum each.
[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review].
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