Week 1 assignment 3 Consumer Behavior
Assignment 3: Target Market Assignment
By Wednesday, February 12, 2014 find an advertisement for a product that is relatively common such as cosmetics, household goods, or appliances, which is being marketed to a global audience. Write a 3- to 5-page paper discussing the potential target market segments likely to purchase this product. Justify your response.
Discuss potential ethical issues (positive or negative) that the advertisement conveys. What will a consumer need to consider when deciding to purchase this product?
Scan a copy of the advertisement into your paper or provide a detailed description of the advertisement, including a link to view the advertisement if possible. Remember to cite your sources using the APA format.
Submit your assignment to the M1: Assignment 3 Dropbox.
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Assignment 3 Grading Criteria |
Maximum Points |
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Defined target segments in global terms. |
20 |
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Discussed which specific target markets will likely purchase the product. |
30 |
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Analyzed the potential or actual ethical problems of targeting specific groups for a particular product and discuss the consumer’s considerations when deciding to purchase the product. |
35 |
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Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references using the APA format. Included a copy of the advertisement or described the advertisement in detail. |
15 |
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Total: |
100 |
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