KEY INFORMATION
Duedate Refertothe LearningManagementSystem
Weighting 65%
Relevantchapters 1 9
Assessmentformat Report (Submit .doc/.docxformat)and5-MinutePresentation
Length 3,000words (10%allowableeitherway,does notincludetitle page,
table ofcontents,appendixandreferences)
Specificrequirements Minimum15references. Includeacademicjournals,papers andbooks
sourcedfromthelibraryorotheruniversityresources. Use APA 7th
editionorChicago Style
LEARNING OUTCOMES
Oncompletionofthisunit,students willbeable to:
1. Critically evaluatemajortheories andmodelsofentrepreneurshipandinnovationmanagement;
2. Identify andassessthecharacteristics ofeffectiveentrepreneursandinnovators;
3. Appraiseandappreciatethechallengesfacedby entrepreneursandutilisestrategies toovercome
them;
4. Theorise how strategic innovationpractices contributetocleardifferentiatedpositioning;and
5. Reflect onthedifferentstagesas wellas challengesthroughtheinnovationprocess.
GRADUATE ATTRIBUTES
Definetheproblem:graduateswill beable tounderstandthebroadcontext andcomplexity ofan
industry andthe resultant challenges facedby its constituents.Studentswillbe able to frame complex industry problemsand effectivelycommunicatethem to others possessing bothspecialistand non-
specialist expertise.
Gatherandanalyseevidence:graduateswilldevelopandrefineskills ofefficiently collecting,analysing
andsynthesisingdatarequiredtoidentifyandilluminatetheroots ofcomplex industry challenges
thoughbothqualitative andquantitativeapproaches.
Demonstratemanagement:graduates will developprojectmanagementknowledgeandskills andthen
administer projects by drawingon practical experienceandtheoreticalapproaches to management. Theywill beable tocritically apply leading management theories to specificproject contextsin order to
effectively achieveproject goals.
Developstrategic vision:graduateswill developframeworks forachievingorganisational change
drawing on innovative and entrepreneurial solutions.Theywill develop strategic visions thatidentify business opportunities and appropriately incorporaterelevant risk reasoning intoproposedbusiness
solutions.
Demonstrateleadership:graduateswill beable tocommunicatevisioneffectivelyandmitigate
implementationrisks toachieveeffectivechangemanagementthroughbothcreativeandpragmatic
approaches. Graduateswill bepreparedforleadingorganisationalchange.
Developknowledgeandskills applicable forbusiness andindustry.Theywill haveadvanced
understanding ofthe rapidlychangingbusiness worldandwill be able tocritically analyse business problems, applytheory to identify and implementsolutions.
BRIEF
Preparea proposal(3,000words)fora newventureideaforyourownbusiness ora neworinnovativeidea
relevanttoyourcurrentindustry.Youwillalsocreatea pitchpresentationforyourbusinessoridea.
ASSIGNMENT INFORMATION
For thisassignment,youarerequireddevelopandproposea new ventureideaforyourownbusiness ora new
orinnovativeidearelevanttoyourcurrentindustryresultingina solutiontoa problem.Sinceyouhaveonly a
limitedamountoftimetoworkonyourideaproposal, youare notexpectedtocompletea tested,ready-for-
investmentproposalbutrathera well-thought-outidea. This assignmentincludestwoparts:a proposaland
pitchpresentation.
Part One: OpportunityProposalReport
For yourreport, youwillneedtoidentifya problem,a setofstakeholders whocould/shoulddosomething,and
a potentialpathway toimplementation. Also,youareexpectedtousedesignthinkingprocess, leanstartup
theoryandbusiness model canvastoguideyourproposal. For yourproposalreport,youshouldincludethe
followingsections:
a. Explain theproblemyouneedtosolveandwhy itis a problem.
2. ProductorServiceAnalysis
a. Explain howyouknow thisisa problem.
b. Identify thecustomers(peoplewhoareaffectedby theproblem)
c. Identify everyoneinthedistributionchain
3. Stakeholders- Identifyyourstakeholders. Everyentrepreneurial initiativeneeds anowneror
champion. Thismightbeyourself (aloneorwithothers involvedinthestartup),yourcompany(ideally
identify a role thatwouldowntheinitiative)oranothercompany thatiswell-placedtoact onthe
opportunity.
4. DesignThinkingProcess- Describethestages ofyourdesignthinkingprocess. Youshouldfocus
onlyonthefirst threestages: empathise,design,and ideate.
5. Descriptionof Solution- Describethepotential solution.
a. Explain why youhavechosenyoursolution.
b. Explain howit solvesthecompany’s viability, competition,capability, etc.
6. Explainthevalueproposition – What valuedoyouprovideyourcustomer?
a. Eachcustomershouldhavea separatevalueproposition.
7. DraftBusinessModel– Completea BusinessModel Canvas.
8. Validation- Whatevidencehaveyoufoundtoprovidesupportforyourproposedsolution,value
proposition,andbusiness model? Includethejustificationforyourproposalby includingresearchand
any insights.
9. Testing- Explain whatthemost importantassumptionsareyouhavemadeandhowyoucould testit
as quickly andinexpensivelyas possible(minimal viableproduct).
10. FinancialModel– Explain how yourideaorbusiness will makemoney. Trytoquantify anyrevenues
andcosts inyourBusiness Model Canvas.
11. ChallengesandStrategies– Identify any challengesyouanticipate andthestrategies youwill utilise
tomanageorovercomethechallenges.
ConsiderthePotentialNeedtoPivot
Ifyouhaveconductedallyourresearchandconcludedyourpotentialsolutionis notviable,thisoutcomeis
okay. Youshouldstatethatatthispointyouchoseto‘pivot’toa differentbusiness modelandexplainwhy.
Youdo nothavetostartalloveragainbutinsteadexplaintheflaws youdiscoveredinyouroriginal idea. Then
identify alternativebusinessmodelsthatyouwouldexplorenext. Forexample,youmay suggesta different
customersegment,a differentpricingmechanism(e.g.subscriptionversussale)analliancewithanother
company,etc. Finally, think aboutthisassignmentusingthe“What,SoWhat,andNowWhat”framework.
What? SoWhat? NowWhat?
Whatistheproblemtosolveand
howwould yousolveit?
Whatistheresearchorevidence
supportingyourproposition? How
does thisresearchsupportand/or
challengeyouridea?
Usingtheresearchgathered,
developa businessmodelthat
outlines how yourideacould be
developedas a financially
sustainableopportunity.
PartTwo:PitchPresentation
Completea 5-minutepitchpresentationsummarizingyourproposal report. Thepresentationorpitchdeck
should bedesignedas ifyouare presentingit in-persontoeitherinvestors, key stakeholders,oryourboss.
You are expectedtodesignandrecorda narrationofyourpresentation. Seebelow forguidelines and
instructions.
The presentationshouldfollow eithertheBusiness ModelCanvas orLeanCanvasoutline,notedbelow.
Includeoneslideforeachofyourchosencanvascells. You mayincludeadditional non-canvasslides, if you
feel itaddsvalue.
Note:Yourability toarticulateyourideas clearly andprofessionally isvital inbusiness. Payattentiontothe
details andmakethepresentationas engagingas possible.
BusinessModelCanvas LeanCanvas
Valueproposition:Includesproblemandsolution
(may besplitintotwoslides)
Problem
CustomerSegments Solution
Channels ValueProposition
RevenueStreams* CustomerSegments
Cost Structure* Unfair advantage
CustomerRelationships RevenueStreams
KeyActivities** Channels
Key Resources** Key Metrics
Key Partners** Cost Structure*
Assignment2 OpportunityReportandPitch
* Revenuestreamsandcoststructuresdonothavetobequantified,butthemainitemsshouldbelisted and
somejustificationgiventhatrevenues will exceedcosts.
**These items areoptional.Itis expectedthatyouwillincludeatleastoneofthesethreedependingonthe
natureofthebusiness youaremodelling.
Presentation Instructions
For thisassignment,youwillrecorda slidepresentationwithaudio andvideoandsubmitit forreview. There
aremanypresentationsoftwareandtools available tocompletethisassignment. Pleasereview theresources
belowforassistance.
Pleasenote:Canvas is limitedtoa maximumfilesizeof500MBformediafiles. Ifyourpresentationrecording
exceeds thislimit, youareable touploadthefiletoanothersiteandsubmit a websiteURL.
RecordingPresentationResources
Using Microsoft PowerPoint to Record a Presentation
Using Microsoft Teams to Record a Meeting
Play and Share a Meeting Recording in Teams
Using Panopto Express to Record a PowerPoint Presentation
How do I record media using Canvas Rich Content Editor as a student?
UploadingRecordedPresentationintoCanvas
How do I upload and embed media from an external source in Canvas Rich Content Editor as a
student?
How do I enter a URL as an assignment submission for a course using Assignment Enhancements?
How do I embed media files from Canvas into the Rich Content Editor as a student?
How do I manage video options in the Canvas Rich Content Editor as a student?
What types of media files can I upload in Canvas as a student?
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