– Read the skull candy article and follow the instructions below.
- Use American Psychological Association (APA) style to cite and list sources.
- The maximum word count for this assignment is 3000 words. The word count for Assignment 1 is from the beginning of the Executive Summary up to the end of the Internal Analysis section. It does not include your title page, footnotes, endnotes, appendix, or list of references. It does include any tables, charts or visual aids which are included in the body of the report.
Your first assignment is based on Case 15 in your textbook (Case 15, p. C-84).
Use the marking weight of each section as a rough guide to the length of that particular section. For example, if the External Analysis section is worth 30% of the assignment mark, then it should be approximately 30% of the report. In other words, it should be approximately 900 words in length for Assignment 1.
Remember that Assignment 1 is being written for the CEO of Skullcandy. Thus, this is not a case study, but a strategic report.
Note that the CEO has asked you to write the report. Do not rely on quotes or copy passages from other sources. You are to provide unique content, analysis, and discussion for each assignment.
Also, remember that as you are writing this report for the CEO of the company, you can assume that the CEO knows and understands all of the course concepts. Do not try to “teach” the reader or explain any of the course concepts.
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