Ashworth College Website Development Questions

I need help with a Website Development question. All explanations and answers will be used to help me learn.

Using a keyword tool, such as adwords.google.co.uk/select/KeyWordToolExternal, is the _______ step to help identify keywords and phrases for your site.

Question 1 options:

	A) research
	B) brainstorm
	C) compare
	D) organize

Question 2 (5 points)

Which technique will help you decide what information should go on each page?

Question 2 options:

	A) Card sorting
	B) Page mapping
	C) Mapping
	D) Site sorting

Question 3 (5 points)

Getting other sites to link to yours helps search engines rank your site. This is known as

Question 3 options:

	A) site collaboration.
	B) off-page.
	C) site linking.
	D) page relevance.

Question 4 (5 points)

The practice of trying to help your site appear near the top of search results is abbreviated as

Question 4 options:

	A) SOP.
	B) EEO.
	C) SEO.
	D) SE.

Question 5 (5 points)

The process of studying the point at which people are visiting and leaving your site is known as

Question 5 options:

	A) research.
	B) analytics.
	C) mapping.
	D) refining.

Question 6 (5 points)

In Google Analytics, the _______ refers to the number of people who leave from the same page they arrive at.

Question 6 options:

	A) referral rate
	B) page view rate
	C) landing page
	D) bounce rate

Question 7 (5 points)

To influence design decisions in your website, you should

Question 7 options:

	A) get your friends’ opinions.
	B) ask the site owner to review.
	C) create fictional website visitor profiles.
	D) review the designs yourself.

Question 8 (5 points)

A diagram of pages used to structure a site is known as a/an

Question 8 options:

	A) organizational chart.
	B) flow chart.
	C) information map.
	D) site map.

Question 9 (5 points)

Which information will help you figure out how often your website should be updated?

Question 9 options:

	A) Cost for updates
	B) Resources to update it
	C) Visitor frequency
	D) Time for updates

Question 10 (5 points)

Which element should contain information related to the article it’s used inside?

Question 10 options:

	A) <nav>
	B) <article>
	C) <ul>
	D) <aside>

Question 11 (5 points)

Which element should be used only when the content simply references the element?

Question 11 options:

	A) <figure>
	B) <article>
	C) <nav>
	D) <hgroup>

Question 12 (5 points)

Grouping keywords into separate lists for different sections of a website is known as

Question 12 options:

	A) organizing.
	B) brainstorming.
	C) researching.
	D) comparing.

Question 13 (5 points)

Which of the following is one of the seven key places where keywords can appear to improve a site’s findability?

Question 13 options:

	A) Footer
	B) Contact link
	C) Header
	D) Link text

Question 14 (5 points)

Which of the following describes the number of times people have come to your site?

Question 14 options:

	A) Visits
	B) Page views
	C) Pages per visit
	D) Average time on site

Question 15 (5 points)

What helps users focus on the key messages that draw people’s attention to key areas of a site?

Question 15 options:

	A) Visual hierarchy
	B) Site content
	C) Group blocks
	D) Wireframe

Question 16 (5 points)

Your content and design should be influenced by the _______ of your users.

Question 16 options:

	A) goals
	B) attitudes
	C) moods
	D) ages

Question 17 (5 points)

Which element acts as a container for any section of a page that could stand alone and potentially be syndicated?

Question 17 options:

	A) <nav>
	B) <article>
	C) <section>
	D) <div>

Question 18 (5 points)

HTML5 allows web page authors to place a/an _______ element around a block-level element that contains child elements.

Question 18 options:

	A) <a>
	B) <div>
	C) <nav>
	D) <h1>

Question 19 (5 points)

Which of the following is a simple sketch of the key information that should appear on each page of a site?

Question 19 options:

	A) Key framing
	B) Site map
	C) Wireframe
	D) Site sketch

Question 20 (5 points)

When designing a website, whom do you need to consider?

Question 20 options:

	A) Individuals
	B) Site owner
	C) Yourself
	D) Reviewer