Starbucks Inn
The strategic plan analysis structure is outlined below and shall include the following:
I. Executive Summary
a. Industry – history/description;
b. Leading Companies in the Industry (2) – their history/background; strategic
leadership, vision, mission;
c. Your Company – brief description, history, position in industry.
II. External Environment Analysis
a. General Environment – Trends/Factors of Technology, Demographic, Economic,
Political/Legal, Socio-cultural and Global;
b. Industry Environment – For example, Porter’ Five Force or a Strategic Group
Map;
c. Competitor Environment – Future Objectives, Current Strategies, Assumptions,
Capabilities.
d. Include within the external environment analysis Driving Forces and Key Success
Factors.
III. Internal Environment Analysis
a. The Organization’s Resources, Capabilities, Core Competencies, Distinctive
Competencies (or Competitive Advantages: determine using the Four Criteria
Test), and Supply and Distribution Chains should be addressed.
b. Financials – Key business financial strength statistics (e.g. liquidity); identify any
significant trends (5 year; include competitor figures where relevant).
c. Note: The concepts of Strengths, Weaknesses, Opportunities and Threats should
be addressed somewhere in the paper, but not necessarily as a SWOT chart.
IV. Strategic Analysis
a. Identify and assess the current competitive strategy of the organization and the
conditions that created that strategy (internal and/or external).
b. Identify any changes in strategy that the organization has experienced (including
any changes in the scope of operations, vertical or horizontal expansion, and
approach to the global economy).
V. Final Report Analysis
a. Key Result Areas (select and describe 8 key items from the SWOT to be
strategically addressed)
b. Strategies
c. Decision Criteria (evidence that supports the strategies, e.g. core competencies,
pro forma)
d. Balanced Scorecard
e. Conclusions
f. Recommendations (You will also be asked to provide a 5 minute self-recorded
video presentation of these recommendations)
VI. References
VII. Appendices
a. Financial statements
b. Visuals
Note: This is not a “to-do” list. These are areas and concepts discussed in the course that will
have an impact on the business strategy. These concepts (if not these specific formats) should
be addressed somewhere in your analysis.
distinctive competence, criteria test)
In ulearn under “Library Resources,” you can find helpful sites for public companies
GENERAL REQUIREMENTS:
o Failure to provide this will result in a grade of zero
0 comments