As noted in this week’s introduction, a lack of historical information adds additional uncertainty to forecasts for startups. There are a number of ways entrepreneurs cope with this issue, and one approach is presented in the following video: Startup Financial Projections—Sales (Links to an external site.). Analyze the information in the video using a critical thinking lens and present your conclusions about the recommendations offered.
You are going to create an initial discussion post that address the following:
- Why does the speaker suggest top down sales projections are careless and not useful?
- Why does the speaker suggest competitor based sales projections are careless and not useful?
- Evaluate the speaker’s suggested approach and offer two reasons why you agree or disagree with the suggested approach.
- Offer a link to an article or a video that offers an approach to estimating sales for a startup.
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