DUE: February 15 , 2021 before 12:00 noon TOPIC:” The positive and negative effects of AI in marketing”
LENGTH: Between 5-7 pages double-spaced. This includes cover sheet, tables, charts, appendices or reference section. Do not exceed 7 pages.
SOURCES: Minimum 8 (5 must be academic journals or scholarly books) Wikipedia and blogs cannot be used as sources. Use of blogs or Wikipedia will reduce your grade. (all 8 sources provided)
FORMAT: 1” margins on top, bottom, and sides; 12-pt. Times New Roman or similar type.TOPIC: You can prepare this report on one of the following topics: minority representation in
marketing, chatbots in marketing or artificial intelligence in marketing.
It should provide a synthesis of information from a minimum of eight different sources. Five of the sources must be peer-reviewed academic and the remaining 3. I will review them for suitability and difficulty. I will suggest you choose a different topic if I think you have chosen something that is too difficult.
CONTENT: Your project should consist of a report using secondary data relating to your topic (i.e., Statistical data from peer-reviewed journal articles or books). Periodicals are not considered peer-reviewed journal articles.SOURCES: Sources for this project may include books, journal articles, etc.
The databases most likely to provide journal articles that cover your topic are ABI-Inform and The Lexis-Nexis Academic Universe, but the entirety of the Aladdin data base set may be helpful. Check out other databases, such as government documents, which may be available through the Bowie State University library since there may be other useful sources, depending on your topic. The library has many resources, including:
Web page on using the World Wide Web to find sources.
Web page with useful information on its resources.
Catalogue of all books available in the BSU library.
Make sure that if you cite only authoritative web sources. When evaluating websites to determine whether they are authoritative, try these credibility tests:
Who is the Publisher? Government bodies and educational institutions can generally be regarded as authoritative. Don’t necessarily reject sites created by individuals – some people are expert in their sphere of interest and have excellent websites. If in doubt about a site try to contact the publisher – a good site should always provide contact information.
- Is the information current? Look for a date somewhere on the page, but be careful that you are not just looking at the date the site was begun. Good web authors will give a revised date each time a page is updated.
- Where does the information in the website come from? Some sites are purely the work of the web author, but many others import data from far and wide. Check that the source of imported data is acknowledged.
- Is the information objective? Many organizations and groups put their views to the world via the Web. This is their right, but remember these views may be biased – look for balance.
- EXHIBITS: Where appropriate, you may wish to include exhibits within the text of your report, including:
- Tables of data
- Charts
- Graphs
- These elements must be integrated into the text of your report, not put in a separate section at the end. The purpose of these exhibits is to help the reader better understand your findings. Be sure to cite all sources. If graph, charts or data tables are used, you must give the author credit for his/her work. Failure to do so is a violation of academic integrity (plagiarism) and will reduce your grade.
- 5. DOCUMENTING SOURCES: When you consult and refer to any sources on the internet, in books or periodicals, or from any other source, you must document these sources by using the APA style format. Even when you put something into your own words, if the idea or statistic came from some other source you need to clearly indicate the source of the information. Do this using The American Psychology Association 7th edition style manual. A copy of this should be in the library or you can refer to the APA manual information posted in the course shell.
- 6.QUOTATIONS: If you quote more than four words in a row from a report, article, or document, you must put quotation marks around it and clearly indicate the source of the quotation. Do this using the APA style format.
- 7.USE ONLY AUTHORITATIVE SOURCES: Be careful about using internet sources. For example, we have had students who have found another student’s assignment on the internet and quoted this as a source. THIS IS NOT AN AUTHORITATIVE SOURCE! Make sure the internet sources you use are of reputable quality. You may note that I have mentioned this twice. It’s not an oversight! Using non authoritative sources will be looked at unkindly by the grader.
- 8.FORMATTING REPORT: Your written report should be as professional as you can make it.
- The report must be typewritten and double-spaced with 1″ margins on top, bottom, and bothsides.
- 12 point Times-Roman type
- List of references must be in APA format
- Leave a line between paragraphs.
- Maximum of 7 pages (points will be deducted for exceeding the length limit, 1 point for
- Pages must be numbered. (Do not number the cover page, start with the first page of meaningful text. You need not number the references or other additions)
- Your written project should be carefully proofread and edited before submitting it
each additional page).
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