MKT-345 Article Summary and Discussion
The purpose of the assignment is for students to locate a scholarly article on a subject of their choice that relates to marketing and consumer behavior, summarize the article, and share insights with their classmates. Students will read one another’s articles and engage in discussion of the related issues. This assignment includes two parts for completion.
Article Presentation
1. Read and annotate your article and prepare a presentation to share with your classmates.
2. Create a PowerPoint Presentation that includes the following:
a. A summary of the article’s main points.
b. An evaluation of the article’s significance in relation to the topic.
c. A discussion of how the article changed/expanded your understanding of the topic.
APA format is not required, but solid academic writing is expected.
***Please use the article that I have attached.***
Please ensure that this is completed in a timely manner as there is a STRICT deadline.
Thank you.
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