The purpose of the assignment is for students to locate a
scholarly article on a subject of their choice that relates to marketing and
consumer behavior, summarize the article, and share insights with their
classmates. Students will read one another’s articles and engage in discussion
of the related issues. This assignment includes two parts for completion.
Article Presentation
1.
Choose a subject relevant to Topics 5-8. Locate a scholarly article using the
GCU library’s academic databases. Be sure to select an article from a
peer-reviewed journal that includes citations. It should be approximately 15-20
pages in length.
2.
Read and annotate your article and prepare a presentation to share with your
classmates.
3.
Create a PowerPoint Presentation that includes the following:
a.
A summary of the article’s main points.
b.
An evaluation of the article’s significance in relation to the topic.
c.
A discussion of how the article changed/expanded your understanding of the
topic.
d. Create two discussion questions related to the
summary.
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