5 questions quiz, please find attachment.
1- Direct advertising for the controversial product categories such as alcohol and tobacco is highly regulated or even illegal, whereas product placements can serve to bypass government or self-imposed industry regulations on those products.
True
False
2- Just like advertising, product placement is also a paid promotional method with identified sponsorship.
True
False
3- Using entertainment content to promote products can date back to the use of branded products in motion pictures. Previously, it was variously termed as publicity by motion picture, co-operative advertising, tie-in advertising, trade outs, and exploitation.
True
False
4- The rising of advertising clutter and advertising costs, together with the reduced effectiveness of traditional advertising messages, are the major factors that drive the popularity of product placement.
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